If you’ve ever searched for help with something you’re struggling with...maybe grief, weight loss, anxiety, or menopause...you’ve probably noticed a trend - practitioners advertising themselves as experts in a specific niche.

You might see titles like “Certified Grief & Loss Practitioner” or “Menopause Coach” or maybe someone certified in a catchy-sounding method like “Trauma Informed Weight Loss.” When you’re feeling overwhelmed, it can feel comforting to find someone who says they specialize in exactly what you’re going through.

And to be clear, there’s nothing wrong with a practitioner working within a niche. Many excellent practitioners choose to specialize because it helps them communicate what they do and attract people who need support in an area the practitioner is truly passionate about. It’s a business decision that can work well to attract right fit clients.

But here’s something important to understand: what motivates most people to finally take action to get help is rarely the whole story....it's just the thing that's bothering the client most at that time and what a part of them either reasonably believes they can get movement on or has reached a maximum suffering point.

When you reach out, it’s usually because something feels uncomfortable or urgent. You might think the challenge is all about weight loss, or grief, or managing menopause symptoms. But what I see time and again in my practice is that these are just the surface layers. These are just the symptoms. Part of a subconscious process to get something done, or the biproduct of a process.

Take weight loss, for example. I’ve worked with clients who had a subconscious drive to create distance from others by and through their weight; and others whose weight was tied to fears of change or losing a relationship, and still others who carried deeply ingrained childhood patterns of shame wherein maintaining the weight maintained the vibe of that shame.

In all of those cases, weight was just the symptom, not the root cause.

This is why, after more than 20 years in this field, I’ve chosen to NOT niche down. Trust me, if served my clients better....if it improved their outcomes...I would have done it long ago. But the truth is, niching is a marketing decision - it helps practitioners attract clients by speaking to a symptom or concern that feels urgent. It doesn’t necessarily mean the practitioner is better equipped to serve you once you’re in session, the root is uncovered and the deeper work begins.

Human challenges are messy and interconnected. For example, grief affects your nervous system, which impacts sleep, which alters hormones, which shifts mood, which changes how you relate to others. That’s just one example, but it’s true for everything I see in my work.

This is why a skilled generalist offers something so valuable.

In my practice, I work with people who have a gap between where they are and where they want to be - and let’s be honest, that’s just about all of us. My background includes comprehensive training across more modalities than I can count. I’ve spent years honing my understanding of how perceptions, beliefs, emotions, physiology, and survival strategies interact to create your current subjective experience.

I’m not a certified “neuroscience coach” but I have a robust understanding of neuroscience and how it plays out in your day-to-day life. I’m not a “certified grief practitioner” but I know how to help you navigate grief and what it does to your mind and body....and that it's a function of attachment and your beliefs about yourself AND what you observed others model in your childhood.

The subconscious mind doesn’t care about categories or certifications. It’s a complex, integrated system doing its best to create balance between your internal world and your external environment. Problems show up where perception, physiology, and belief collide, often in ways that seem unrelated at first glance. Solutions reside at that same intersection. Your practitioner needs to be able to break, bend and blend ideas, work across niches to bring you into integration and wholeness. The happy biproduct of that? Symptom resolution.

So when you’re looking for a practitioner to support you, i kindly invite you to consider this:

• Is this person able to meet you where you are and go wherever the work leads?

• Do they understand how everything is connected — your history, your physiology, your beliefs, your emotions?

• Can they see beyond the current symptom you’re presenting with, and help you get to the heart of what’s really going on?

That’s what a skilled generalist offers.

This isn’t about criticizing my colleagues who choose to niche - I respect their path and the way run their business. But I also know that when you’re ready for deep change, you don’t need a specialist in a symptom, you need someone who knows how to work with your entire system.

That’s the work I do.

So if you’re feeling ready to take a deeper, more integrated approach to whatever challenge you’re facing, I’m here. Let’s talk.

I'm certified in seeing the whole you, not just what’s bothering you.